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In this event, we discussed the importance of having a career roadmap to stay consistent in your career goals.
We made a free template for you to help.
Please make a copy of it to edit: https://docs.google.com/spreadsheets/d/1VvvdbCIWq17wvso70uKOIL-S5auwJlt_lRbSXelCLUE/edit?usp=sharing
Join us for a hands-on workshop led by experienced Product Manager, Alex, who will take us through the ins and outs of growth strategies, with a special focus on Product-Led Growth (PLG).
In this interactive session, Alex will share insights on different growth methods, including PLG, and walk us through real-life case studies. You'll also learn how to put these growth strategies into action in your own projects.
Here's what the workshop will cover:
The workshop will wrap up with a Q&A where you can ask Alex any questions you have about growth strategies.
Come join us to boost your product management skills and learn about the benefits of a product-led approach to growth.
Alex is a Product Manager and UX designer with over 8 years of experience working across diverse sectors in tech (Education, Health, Retail, Finance). He helps companies build products from ideation to development and product strategy.
Over the years, Alex has worked on diverse projects overseeing product development from ideation to launch.
LinkedIn: https://www.linkedin.com/in/alexanderakinyeye/
Software engineer → product designer → PM → VC
Retail, e-commerce, health, finance, sport
Can pivot into from any career
Help product grow (revenue, market share)
If your whole concern is product development - you still need to have knowledge to grow it
Product sells itself
Experience of product goes beyond sales pitch
Slack, Notion, Netflix, Dropbox
Dropbox
Slack
Hotmail placed footnote at the baseline of every email encouraging the recipient of you to create an account
It’s more than just free trials
We wanted to do Product-Led Growth for EntryLevel’s portfolios! Because when people see portfolios our students make, they ask “how did you make this” and people can say they learned from us
What’s in free vs paid
Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)
From our Growth course: https://www.entrylevel.net/courses/growth
I’d suggest this learning path: PM 1 -> PM 2 -> Growth Marketing -> UX design 1 (you don’t need UX 2 because it’s more about visual design/UI design)
A student suggested learning UX before PM ... because you'll transition into PM with more user perspective and an open mind.
Free beer samples at a party
I think one company sent you a free product (cost them $2) but then you’d be more compelled to buy from them (principle of reciprocity) and average order was ~$30. So it made sense mathematically
You have to drive stickiness
Student insight:
💡 Cool...from this webinar, PLG seems to be more about the process / experience but using the product as the main marketing tool
Offer value
Not just copying strategy
Growing the product and being creative about growth strategies = value. Because every company wants to grow
Systems thinking - not just think of getting the job, but long-term
Product roadmap for your career
PRODUCT MANAGE YOUR CAREER!!!
Example of someone who landed 3 roles in 6 months: https://www.entrylevel.net/events/how-to-get-pm-experience
Think of your career vision and work backwards from there
Having a roadmap makes every next step clear so it’s easier to stay consistent
Use a framework
Look at data yourself
Doesn’t have to be fancy, can be just looking at Mixpanel, Analytics
Can use data from user interviews
Career roadmap template on Google Sheets: https://docs.google.com/spreadsheets/d/1VvvdbCIWq17wvso70uKOIL-S5auwJlt_lRbSXelCLUE/edit?usp=sharing
Our website: https://www.entrylevel.net/
Our Product Management course: https://www.entrylevel.net/courses/product
Our Growth course: https://www.entrylevel.net/courses/growth
Weekly career tips newsletter: https://blog.entrylevel.net/
Check out this amazing resource (psychology of products): https://growth.design/case-studies
FAQs: https://intercom.help/entrylevel/en/
Contact: support@entrylevel.net, jennifer@entrylevel.net
EntryLevel helps you learn and get experience so you can get hired. Our 6-week programs are taught by world-class mentors, so you can learn and build a portfolio of work.
You'll learn with a cohort of driven peers, and each lesson is unlocked after a set time so you stay accountable and finish the program.
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