Product Management Fundamentals
Learn how to understand customer problems, validate ideas, prioritize features and more.
Whether you're an aspiring product manager or leader, an entrepreneur, a team member that works with PMs or developers, our beginner-friendly course is designed to give you a solid foundation.
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David Wang
What’s Product Management?
Product management (PM) is a fast-paced field that helps shape the success of organizations and their products.
In this beginner-friendly program, you will learn to lead the product life cycle with a focus on discovery and research, building MVPs, prioritisation and estimation frameworks, and learning to write user stories. You'll also get hands-on experience building products.
What will you learn?
This is for you if you're...
✨
A complete beginner
Aspiring product managers looking to master the foundations that will get you hired as a PM.
🚀
A startup founder
Improve your product and manage different teams better.
💼
A productivity fan
Want to optimise your life? Learn PM principles - you'll get to prioritise what matters.
Module 1 - Week 1
Introduction to Product Management
Understand the day in a life of a product manager, phases of the product lifecycle, and the product development process.
Module 2 - Week 1
Product discovery
Define your target market and understand their problems. You will learn tools and frameworks to conduct qualitative and quantitative research.
Module 3 - Week 2
Problem and market validation
Define your target market and understand their problems. You will learn tools and frameworks to conduct qualitative and quantitative research.
Module 4 - Week 2
Product validation using MVPs
Create a strategy for using Minimal Viable Prototypes to validate if your product solves the customer's problem or not.
Module 5 - Week 3
Prioritisation and estimation
Learn about MVPs and use your research plus user stories to brainstorm features. Apply prioritization and effort estimation frameworks to decide on a timeline to build features.
Module 6 - Week 6
Earn premium perks
Graduate and get surprise gifts!
David Wang
David is a Product Management leader with 15 years of hands-on experience, specializing in technology products, marketplaces, product growth, and greenfield projects. From crafting start-ups to working with international companies, he advocates customer-centric solutions to build lean businesses that achieve financial results. David has taught over 3,000 students globally, 170+ classes at General Assembly, and coached online for Harvard Innovation Labs, evangelizing the art of product management to the next generations of product managers.
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Land a high-paying job
Flexible learning
Active community
Real-world
projects
Certification
Continuous learning
Every person I sent my portfolio to was amazed.
That was my first time finishing a whole portfolio.
Head
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After my training with EntryLevel towards becoming a PM, one of the things that became very clear to me was that, I need a real life work experience. I’m very excited to share that I have been granted an opportunity to intern at Spirē as a product manager.
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Thanks to EntryLevel for a well-structured learning path. I'd choose the platform again and again.
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I must say the PM course has been pretty much hands-on and I have learned so much in such a short while.
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Beyond the certificate, the content and its delivery is world-class and I'll strongly recommend this program to anyone who intends to get a feel of what it's like to think and execute like a .... And yes, they live up to their refund policy if you adhere to the terms.
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I’m officially a product manager 🎊 I want to thank EntryLevel for making this course a practical one. Dealing with real life problems made me appreciate the process of product development much more than I did.
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After I received my Product Management credential from EntryLevel 27 days ago, I began my new job as a Graduate Trainee, Non-Engineering Track at Flutterwave today!
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Spent today on the @EntryLevelNet Product Management Course.. It's been amazing. The courses are well structured and you have a task at the end of each module. Loving this
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How I went from receiving a Product Management certificate from @EntryLevelNet in August last year to handling numerous software products in just 3 months is mind-blowing. Thankful. Now, back to work.
