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Learn product management in 6 weeks as a beginner with hands-on projects
Learn how to understand customer problems, validate ideas, prioritize features and more.
Whether you're an aspiring product manager or leader, an entrepreneur, a team member that works with PMs or developers, our beginner-friendly course is designed to give you a solid foundation.
Product Management: Fundamentals & Discovery
Get on the waitlistEnroll now
David Wang
What’s Product Management?
Product management (PM) is a fast-paced field that helps shape the success of organizations and their products.
In this beginner-friendly program, you will learn to lead the product life cycle with a focus on discovery and research, building MVPs, prioritisation and estimation frameworks, and learning to write user stories. You'll also get hands-on experience building products.
What will you learn?
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This is for you if you're
✨
A complete beginner
Aspiring product managers looking to master the foundations that will get you hired as a PM.
🚀
A startup founder
Improve your product and manage different teams better.
💼
A productivity fan
Want to optimise your life? Learn PM principles - you'll get to prioritise what matters.
Module 1 - Week 1
Introduction to Product Management
Understand the day in a life of a product manager, phases of the product lifecycle, and the product development process.
- Who is a product manager?
- Day in the life of a PM
- The product lifecycle
- Introduction to discovery
- PM process - delivery and market adoption
Module 2 - Week 1
Product discovery
Discover how product managers identify user issues, generate innovative product and feature ideas, and validate their solutions.
- Finding problems
- Coming up with ideas
- Validating ideas
- Choose your project
Module 3 - Week 2
Problem and market validation
Define your target market and understand their problems. You will learn tools and frameworks to conduct qualitative and quantitative research.
- Customer problem template
- Identifying and prioritizing assumptions
- Target market and market dynamics
- Market size and competitors
- Problem validation: user interviews
- Framing interview questions
- Conducting interviews
Module 4 - Week 2
Product validation using MVPs
Create a strategy for using Minimal Viable Prototypes to validate if your product solves the customer's problem or not.
- What is an MVP?
- MVP techniques
- MVP process
Module 5 - Week 3
Prioritisation and estimation
Learn about MVPs and use your research plus user stories to brainstorm features. Apply prioritization and effort estimation frameworks to decide on a timeline to build features.
- Turning research insights into product features
- Feature prioritization with the MSCW method
- Estimating effort with the T-Shirt Method
- Deciding on features with effort and value
- User stories
Module 6 - Week 6
Earn premium perks
Graduate and get surprise gifts!
- Employment job kit
- Capstone project guides
- How to get a job in Product Management
- Cheat sheets from the course
- AI empowerment pack
David is a Product Management leader with 15 years of hands-on experience, specializing in technology products, marketplaces, product growth, and greenfield projects.
From crafting start-ups to working with international companies, he advocates customer-centric solutions to build lean businesses that achieve financial results. David has taught over 3,000 students globally, 170+ classes at General Assembly, and coached online for Harvard Innovation Labs, evangelizing the art of product management to the next generations of product managers.
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Land a high-paying job
Real-world
projects
Certification
Flexible learning
Active community
Continuous learning
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My personal experience that I hold dearly in EntryLevel is the amazing community, one would think I’ve known this team for the longest period of time! The support, teamwork and dedication to help one another is the boost everyone needs to conquer any fear that may arise during the learning process.
I’ve got amazing team members that ensure to always check in on one another to see how far we’ve gone in a task and to even give a word of motivation, this is so important to me as a beginner in the tech community and it has changed my view about virtual learning in so many positive ways.
If you started without a portfolio, and you finish the EntryLevel program, you'd definitely have a portfolio at the end.
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I’m officially a product manager 🎊 I want to thank EntryLevel for making this course a practical one. Dealing with real life problems made me appreciate the process of product development much more than I did.
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The best part about learning at EntryLevel is the amazing and vibrant community that comes along with your training aid. I had the opportunity to train with like-minded people and we interacted and shared our progress.
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It was very fulfilling. EntryLevel builds their learning structure around a community-like system similar to real life experiences. I made some really good friends who are fast becoming industry buddies for life.
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I’d recommend giving up your two weekly cocktails and spend that money on an EntryLevel course. It’ll accelerate your success.
The ultimate tech career transformation bundle
If you still have questions, check out our FAQs. Otherwise, you can always contact a member of ou team - just email us!
Yes, upon completion of our course, you will receive a certificate. Programs offered before 21st March 2024 also have hard deadlines that must be met. Please check your dashboard for further details.
Classes are not live; you can complete them at your own pace. Modules will unlock gradually, but you have the flexibility to work through them as you wish.
As an EntryLevel Alumnus, you're welcome to stay in our Discord community for job search support, exclusive job posting alerts, resources to learn from, and more.
You'll also get a portfolio project you can be proud of, a certificate, and a reference letter to help with your job search.
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Portfolio project
Demonstrate experience and skills to hiring managers
Premium certificate
Badges to showcase your new skills
Reference letter
Outlines skills you learned
The time commitment is expected to be around 5 - 10 hours per week, depending on the program you choose and your prior level of experience.
The experience is virtual and mostly asynchronous, meaning you can work according to your own schedule.
Courses offered before 21st March 2024 also have fixed deadlines you need to meet in order to receive a certificate.
Yes - each course has a deadline 6 weeks after you start the course.
When you enroll in a course, the deadline will be shown on your dashboard.
Finish all your tasks before the deadline to get the certificate.
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