Growth Marketing

Experience

with
Ajay Prakash
Growth Marketers plan, design and run creative growth strategies to make the company grow with new customers and reduce churn. They are are more technical and analytic, and even psychological than regular marketers and understand the products and services offered on a deeper level. No matter what your business is - you need to know how to sell your product online. We're here to teach you how. In this experience, you'll learn advanced growth marketing strategies that are becoming more and more in demand. We will cover quantitative and analytical skills, qualitative research, storytelling, understanding pirate metrics, acquisition and activation strategies, conversion funnels, referral loops – the full gamut of skills you need to become a growth master.
Early Sign Up
Enrolments close
14 Feb 2022
33d 8h 12min
Class Starts
16 Feb 2022
All content is done at your own time
Class Duration
6 weeks
Expect 5-10 hours a week
Recommended Knowledge
None
Built for beginners
Class Starts
This experience hasn't launched
16 Feb 2022
Start date is TBA
All content is done at your own time
Make sure you sign up and refer your friends so we prioritise this program.
Early Bird Sign Up Phase
100 Sign Ups
and then we start building. Get 50% off an a full change of mind refund for early support.

Why join our Experience?

Work with a cohort of up to 30 peers

Ask questions, share ideas and worth together on this course.

Earn badges & special skills for your certificate

We’ve gamified the experience so you can earn different soft skills by completing different tasks.

Walk out with a portfolio you can show off

Don't have experience? Let's show you can do the job either way.

Work with a cohort of up to 30 peers

Ask questions, share ideas and worth together on this course.

Earn badges & special skills for your certificate

We’ve gamified the experience so you can earn different soft skills by completing different tasks.

Walk out with a portfolio you can show off

Don't have experience? Let's show you can do the job either way.

Learn from World Class Mentors

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Ajay Prakash

Founder & CEO at EntryLevel
Ajay is a Forbes U30 serial entrepreneur that has raised over $50M in capital from large scale venture funds and companies. He's launched over 50 products and started 8 companies across F&B, deep tech, blockchain, education and recruitment. Ajay previously ran a marketing agency that worked with several companies and organisations with his clients getting 100,000s in sign-ups, millions in revenue and even working with ministers of parliament.

Michelle Lia

Product Consultant at Product Rocket

Vincent Wei

Head of Growth at Veed

Curriculum & Schedule

Module 1: Introduction, Planning & Research

Introduction to the world of growth marketing with examples of great campaigns and key marketing concepts. Learn to conduct a 5C Analysis and a Dream Buyer Analysis.

Module 2: Data & Tracking

Setup and learn to use data dashboards using tools Data Studio, Amplitude and more. Understand basics of analytics and common terminology used in the growth space.

Module 3: Pirate Metrics

Understand pirate metrics using examples and case studies. Learn how to diagnose issues in the marketing pipeline to address them accordingly.

Module 4: Acquisition

Learn about organic and paid customer acquisition strategies.

Module 5: Activation

Create landing pages to convert views into sign-ups. Study the basics of UX, no code automation and using High-Value Content Offers (HVCOs) & Power Guarantees in marketing.

Module 6: Retention

Understand why people are leaving your platform or service. Conduct user surveys to dive deeper into those issues and know-how with a product manager to experiment with retention strategies.

Module 7: Revenue

Learn quick ways to validate market demand by running minimum viable tests and pre-sale campaigns. Understand email conversion funnels and e-commerce strategies.

Module 8: Referrals

Understand the process of creating and implementing referral loops with the help of case studies.

Module 9: Final Steps

Put your learnings into action on your own project. Learn about the standard marketing stack used by professionals, how to automate tasks and work in collaboration with others in your company.

Join thousands on EntryLevel

The experience at EntryLevel cemented my grasp on Product Management processes, and was an experience I used in depth during my interview. Since I didn't have any direct product management experience, the EntryLevel experience strengthened my profile in the eyes of the hiring managers.

Firas Salman
@fsalman
Firas Salman
@fsalman

Ayomide has received three job offers since completing the program, from Ventures Platform Nigeria, M-KOPA and Wild Fusion. Ayomide is currently working as a Financial Data Analyst at Wild Fusion. While searching for a full time role, he found that he had tangible examples of his work through EntryLevel.

Ayomide
@ayomide-fadeyi
Ayomide Enoch Fadeyi
@ayomide-fadeyi

I successfully got a job at LoftyInc Capital Management as a Venture Analyst. It was very useful, I won't lie. From deal sourcing to deal diligence, there was a lot I didn't know and I’m still learning. I still have the Notion link bookmarked to refer back to it.

Chikamso Nwani
@kamsonwani
Chikamso Nwani
@kamsonwani

I received an offer for a Sales Engineer role. The process engineering knowledge I obtained during the program stood out to my employers, as water treatment is one of the industries in which they work.

Kevin Chen
@kevin-w-chen

When I did the EntryLevel program, I was playing a dual role of Product Owner and Quality Assurance on a team. Two weeks ago I was offered a full Product Owner role (no Quality Assurance) at the same company for a different team.  I learned a lot and gained a lot of insight from the coursework through the program so, I'll forever be grateful for that! I’ve finally made the transition!

Jayshree Bhakta
@jayshree-bhakta

I started off the blockchain experience without knowing what a smart contract was. I do have programming experience but the 30-day intensive experience helped me get there quickly with the accountability of a team environment. The EntryLevel team introduced me to Drift post graduation and I was in the team a few weeks later.

George Lake
@george--lake

The Commitment Bond

Let's make a commitment to learn. Together

Pay the $100 Bond

Instead of thousands of dollars, our base price is low and we have financial aid for those who need it.

Finish the coursework in 6 weeks

No pass/fail grades. As long as you do the course work to a minimum standard (no copying other people and some attempt at the questions) you'll qualify.

Get a Refund or Opt-in for Premium Perks

Once you’ve finished the course on time you can get all your money back or you can opt-in for some premium perks.

Pay the $100 Bond

Instead of thousands of dollars, our base price is low and we have financial aid for those who need it.

Finish the coursework in 6 weeks

No pass/fail grades. As long as you do the course work to a minimum standard (no copying other people and some attempt at the questions) you'll qualify.

Get a Refund or Opt-in for Premium Perks

Once you’ve finished the course on time you can get all your money back or you can opt-in for some premium perks.

What if I don't finish?

Congratulations! You’ve bought a course.

Most companies charge you thousands of dollars to help you have “skin in the game”. While its true that financial cost can be an incentive, if that's all they cared about they would refund you when you finish.

If you don’t finish, you retain access to the content. (People who opt for a refund lose access 2 weeks after the course is over) In essence, you have nothing to lose because the worst case is you’ve paid $99 for a course. Which is what most companies do anyway. We just want to provide a way to incentivise you to get to the finish line.

How does EntryLevel make money?

EntryLevel makes money in a number of ways:

  • Premium perks are offered upon completion of the program, such as premium certificates, bonus content and other perks.
  • Commitment Bonds that are forfeited when people don't finish
  • Enterprise/Business recruitment fees

What if I can't afford $100

You can still enter the course!
We offer financial aid to those who are unable to pay the commitment bond.
To apply for financial aid, follow the steps below:

  • Create an EntryLevel account - this step is completely free.
  • When you log in to your account, you can select the course to sign up to.
  • You will be taken to a payment page. On this page you will be given the option to apply for financial aid.

Financial aid is granted based on your application. We also have a Referral Scheme!

What are the premium perks?

At the end of the program (if you graduate) you are offered the Premium Perks, which include:

  • A premium certificate
  • Continued access to the course content
  • Bonus content and resources based on the program you completed

To purchase these perks all you have to do is let us keep your commitment bond! Please note that the Premium Perks are completely optional.
Users who claim their refund will still receive a standard certificate of completion and will have their access to the content revoked after the program ends.