Growth Marketing Level 1

Experience

with
Ajay Prakash
Growth Marketers plan, design and run creative growth strategies to make a company grow with new customers and reduce churn. No matter what the company is - you need to know how to sell your product online. We're here to teach you how. In Growth Marketing Level 1, we dive deep into researching user needs and creating an offering. Through the program, you will learn and apply frameworks to talk to users, create a marketing funnel and capture leads. Then, you will build a lead magnet for your offering and get your first users!
Class Starts
15 Jun 2022
All content is done at your own time
Class Duration
6 weeks
Expect 5-10 hours a week
Recommended Knowledge
None
Built for beginners
Class Starts
This experience hasn't launched
15 Jun 2022
Start date is TBA
All content is done at your own time
Make sure you sign up and refer your friends so we prioritise this program.
Early Bird Sign Up Phase
100 Sign Ups
and then we start building. Get 50% off an a full change of mind refund for early support.

Why join our Experience?

Work with a cohort of up to 30 peers

Ask questions, share ideas and worth together on this course.

Earn badges & special skills for your certificate

We’ve gamified the experience so you can earn different soft skills by completing different tasks.

Walk out with a portfolio you can show off

Don't have experience? Let's show you can do the job either way.

Work with a cohort of up to 30 peers

Ask questions, share ideas and work together on this course.

Earn badges & special skills for your certificate

We’ve gamified the experience so you can earn different soft skills by completing different tasks.

Walk out with a portfolio you can show off

Don't have experience? Let's show you can do the job either way.

Learn from World Class Mentors

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Ajay Prakash

Founder & CEO at EntryLevel
Ajay is a Forbes U30 serial entrepreneur that has raised over $50M in capital from large scale venture funds and companies. He's launched over 50 products and started 8 companies across F&B, deep tech, blockchain, education and recruitment. Ajay previously ran a marketing agency that worked with several companies and organisations with his clients getting 100,000s in sign-ups, millions in revenue and even working with ministers of parliament.

Michelle Lia

Product Consultant at Product Rocket

Vincent Wei

Head of Growth at Veed

Vikram Bharti

CEO at Draper Startup House

George Siosi

Head of Community at Faia
See all our mentors

Curriculum & Schedule

Module 1: Introduction to Growth Marketing

Introduction to the world of growth marketing with key growth marketing concepts, example campaigns and exploration of careers in growth marketing

Module 2: Researching Markets and Problems

Get started researching a market of your choice, and decide on a company to create an offering for. Learn the 5Cs Analysis, Larger Market Formula and Dream Buyer Analysis, and apply them to your product or offering.

Module 3: Pirate Metrics

Learn how to build a full marketing funnel with the Pirate Metrics framework (AARRR Funnel). Create an AARRR Funnel for your company or product.

Module 4: Acquisition & Activation

Dive deep into the two stages of Pirate Metrics, Acquisition and Activation. Learn how to capture leads with online tools and how to create a High-Value Content Offer (HVCO) for your product, and combine these to create a Lead Magnet.

Module 5: Minimum Viable Tests

Learn basic UX Design to optimise your Lead Magnet. Then, launch your Lead Magnet as a Minimum Viable Test. Record your learnings and share them with your team.

Module 6: Final Steps

Put your learnings into action on your own project, and submit your portfolio for review.

Join thousands on EntryLevel

The experience at EntryLevel cemented my grasp on Product Management processes, and was an experience I used in depth during my interview. Since I didn't have any direct product management experience, the EntryLevel experience strengthened my profile in the eyes of the hiring managers.

Firas Salman
@fsalman
Firas Salman
@fsalman

Ayomide has received three job offers since completing the program, from Ventures Platform Nigeria, M-KOPA and Wild Fusion. Ayomide is currently working as a Financial Data Analyst at Wild Fusion. While searching for a full time role, he found that he had tangible examples of his work through EntryLevel.

Ayomide
@ayomide-fadeyi
Ayomide Enoch Fadeyi
@ayomide-fadeyi

I successfully got a job at LoftyInc Capital Management as a Venture Analyst. It was very useful, I won't lie. From deal sourcing to deal diligence, there was a lot I didn't know and I’m still learning. I still have the Notion link bookmarked to refer back to it.

Chikamso Nwani
@kamsonwani
Chikamso Nwani
@kamsonwani

I received an offer for a Sales Engineer role. The process engineering knowledge I obtained during the program stood out to my employers, as water treatment is one of the industries in which they work.

Kevin Chen
@kevin-w-chen

When I did the EntryLevel program, I was playing a dual role of Product Owner and Quality Assurance on a team. Two weeks ago I was offered a full Product Owner role (no Quality Assurance) at the same company for a different team.  I learned a lot and gained a lot of insight from the coursework through the program so, I'll forever be grateful for that! I’ve finally made the transition!

Jayshree Bhakta
@jayshree-bhakta

I started off the blockchain experience without knowing what a smart contract was. I do have programming experience but the 30-day intensive experience helped me get there quickly with the accountability of a team environment. The EntryLevel team introduced me to Drift post graduation and I was in the team a few weeks later.

George Lake
@george--lake
Read more testimonials

The Commitment Bond

Let's make a commitment to learn. Together

Pay the $100 Bond

Instead of thousands of dollars, our base price is low and we have financial aid for those who need it.

Finish the coursework in 6 weeks

No pass/fail grades. As long as you do the course work to a minimum standard (no copying other people and some attempt at the questions) you'll qualify.

Get a Refund or Opt-in for Premium Perks

Once you’ve finished the course on time you can get all your money back or you can opt-in for some premium perks.

Pay the $100 Bond

Instead of thousands of dollars, our base price is low and we have financial aid for those who need it.

Finish the coursework in 6 weeks

No pass/fail grades. As long as you do the course work to a minimum standard (no copying other people and some attempt at the questions) you'll qualify.

Get a Refund or Opt-in for Premium Perks

Once you’ve finished the course on time you can get all your money back or you can opt-in for some premium perks.

What if I don't finish?

Congratulations! You’ve bought a course.

Most companies charge you thousands of dollars to help you have “skin in the game”. While its true that financial cost can be an incentive, if that's all they cared about they would refund you when you finish.

If you don’t finish, you retain access to the content. (People who opt for a refund lose access 2 weeks after the course is over) In essence, you have nothing to lose because the worst case is you’ve paid $99 for a course. Which is what most companies do anyway. We just want to provide a way to incentivise you to get to the finish line.

How does EntryLevel make money?

EntryLevel makes money in a number of ways:

  • Premium perks are offered upon completion of the program, such as premium certificates, bonus content and other perks.
  • Commitment Bonds that are forfeited when people don't finish
  • Enterprise/Business recruitment fees

What if I can't afford $100

You can still enter the course!
We offer financial aid to those who are unable to pay the commitment bond.
To apply for financial aid, follow the steps below:

  • Create an EntryLevel account - this step is completely free.
  • When you log in to your account, you can select the course to sign up to.
  • You will be taken to a payment page. On this page you will be given the option to apply for financial aid.

Financial aid is granted based on your application. We also have a Referral Scheme!

What are the premium perks?

At the end of the program (if you graduate) you are offered the Premium Perks, which include:

  • A premium certificate
  • Continued access to the course content
  • Bonus content and resources based on the program you completed

To purchase these perks all you have to do is let us keep your commitment bond! Please note that the Premium Perks are completely optional.
Users who claim their refund will still receive a standard certificate of completion and will have their access to the content revoked after the program ends.