Learn to merge business acumen, technical skills and customer desires to lead products to success in our Product Management Accelerator. With a 29% year-over-year job growth rate, LinkedIn ranks Product Management one of the most promising jobs of 2020.
In this program, you will work with Product Managers from Atlassian and Safety Culture online over four, one week sprints. Your mentors will assign you projects, based on real work. All you need to sign up is an interest in Product Management and internet access!
Lesson: What is a product, a product manager, and what does a day in the life of a PM look like?
Task: Reflection on current skills and skills to develop to be a PM.
Lesson: The three phases of a product lifecycle - Discovery, Delivery and Market Adoption
Task: Identify the role of PMs at each stage of the lifecycle, and what approaches they use at each of these stages.
Lesson: The Agile Approach, its origins, and how it is used in teams in Product Management.
Task: Reflection on Agile framework and the work they currently do.
Lesson: Define your target market
Task: Case study given to students and target market determined
Lesson: Breaking down an product into problem, solution and goals
Task: Case study given to students and broken down into problem, solution and goals
Lesson: User journey mapping, understanding common user experiences and difficulties, conducting user interviews.
Task: Map the user journey (as per case study) and interview 5 users. Define common user experiences and difficulties.
Lesson: Market size (TAM, SAM, SOM), and competitor analysisTask: Conduct a competitor analysis for case study. Calculate the TAM and SAM of your product.
Lesson: What is an MVP?
Lesson: What is a feature, turning customer problems into features, and using user stories.
Task: Turn your learnings from customer research to brainstorm features. Articulate these features using user stories.
Lesson: Lesson the MSCW Method to prioritise features
Task: Use the MSCW Method to prioritise each feature. Explain rationale for each.
Lesson: Intro to estimating effort. T-shirt framework
Task: Use the t-shirt framework to estimate the amount of effort for each feature.
Lesson: How to map Effort and Value for your product
Task: Decide on which features will be in your product MVP, and which will come later.
Lesson: What is a product vision vs a product strategy. What is its purpose? How do you create one?
Task: Write a Product Vision Statement for your product.
Lesson: Intro to OKRs and how they are applied to products and features.
Task: Create OKRs for each MVP feature.
Lesson: Understanding success metrics and vanity metrics.
Task: Vanity Metrics Quiz
Lesson: Explaining Primary, Secondary and Guardrail/Health Metrics
Task: Create Metrics for each OKR Feature
Lesson: Understand the AAARR Framework, A/B Testing and the stages of the funnel.
Task: Create an AAARR Funnel for your product, choosing metrics for each stage of the funnel. Decide on an A/B Test for each stage of the funnel, and explain how you would track each stage.
Lesson: What is design. The iterative design process.
Task: Draw Lo-Fi Sketch Wireframes.
Lesson: Understand the role of Tech as a PM, building trust within your Tech team. Tech Terminology.
Task: SWOT Analysis of understanding of Tech.