Product Management Experience

With David Wang, Ajay Prakash, Ivan Teong, Onur Ekinci, Jenny Chu

Learn to merge business acumen, technical skills and customer desires to lead products to success in our Product Management Accelerator. With a 29% year-over-year job growth rate, LinkedIn ranks Product Management one of the most promising jobs of 2020.

In this program, you will work with Product Managers from Atlassian and Safety Culture online over four, one week sprints. Your mentors will assign you projects, based on real work. All you need to sign up is an interest in Product Management and internet access!

Experience Designed by

Ivan Teong

Product Manager at Atlassian

Onur Ekinci

Senior Product Manager

Jenny Chu

Head of Product at Eucalyptus

David Wang

Ex-Product Manager at Airtasker, Commbank, Qantas, Vodafone

Ajay Prakash

Ex-Chief Product Officer at Perlin & Draper Startup House

We have a few spots left, save yours now!

Curriculum

1. Intro to Product Management

1.1 What is a Product Manager?

Lesson: What is a product, a product manager, and what does a day in the life of a PM look like?
Task: Reflection on current skills and skills to develop to be a PM.

1.2 The Product Lifecyle

Lesson: The three phases of a product lifecycle - Discovery, Delivery and Market Adoption
Task: Identify the role of PMs at each stage of the lifecycle, and what approaches they use at each of these stages.

1.3 Breaking down your Product Idea with a Validation Plan

Lesson: The Agile Approach, its origins, and how it is used in teams in Product Management.
Task: Reflection on Agile framework and the work they currently do.

2. Discovery + Research

2.1 Product Validation - Customer Problems

Lesson: Breaking down an product into problem, solution and goals
Task: Case study given to students. Broken down into problem, solution and goals

2.2 Product Validation - Testing + Prioritizing Assumptions

Lesson: Identifying assumptions made when planning the product, and using a risk/importance graph to prioritize and validate risky assumptions
Task: Identify product assumptions and plot these assumptions on a risk/importance graph.

2.3 Gathering Data - Qualitative

Lesson: User journey mapping, understanding common user experiences and difficulties, conducting user interviews.
Task: Map the user journey (as per case study) and interview 5 users. Define common user experiences and difficulties.

2.4 Gathering Data - Quantitative

Lesson: Market size (TAM, SAM, SOM), and competitor analysisTask: Conduct a competitor analysis for case study. Calculate the TAM and SAM of your product.

3. Features

3.1 Features + User Stories

Lesson: What is a feature, turning customer problems into features, and using user stories.
Task: Turn your learnings from customer research to brainstorm features. Articulate these features using user stories.

3.2 Prioritization Introduction (Value, Effort)

Lesson: Intro to prioritisation, avoiding scope-creep.
Task: -

3.3 Prioritization with MSCW Method

Lesson: Lesson the MSCW Method to prioritise features
Task: Use the MSCW Method to prioritise each feature. Explain rationale for each.

3.4 Estimating Effort with the T-shirt Method

Lesson: Intro to estimating effort. T-shirt framework
Task: Use the t-shirt framework to estimate the amount of effort for each feature.

3.5 Plotting Effort and Value

Lesson: How to map Effort and Value for your product
Task: Decide on which features will be in your product MVP, and which will come later.

4. Product Strategy, Vision and Roadmap

4.1 Product Strategy

Lesson: What is a product vision vs a product strategy. What is its purpose? How do you create one?
Task: Write a Product Vision Statement for your product. Use the product vision board to craft a Product Strategy.

4.2 Product Roadmap

Lesson: What is a product roadmap?
Task: Create a product roadmap with your features on Trello.

5. Metrics

5.1 OKRs

Lesson: Intro to OKRs and how they are applied to products and features.
Task: Create OKRs for each MVP feature.

5.2 Success Metrics + Vanity Metrics

Lesson: Understanding success metrics and vanity metrics.
Task: Vanity Metrics Quiz

5.3 Primary, Secondary and Guardrail/Health Metrics

Lesson: Explaining Primary, Secondary and Guardrail/Health Metrics
Task: Create Metrics for each OKR Feature

5.4 Growth Metrics (AAARR)

Lesson: Understand the AAARR Framework, A/B Testing and the stages of the funnel.
Task: Create an AAARR Funnel for your product, choosing metrics for each stage of the funnel. Decide on an A/B Test for each stage of the funnel, and explain how you would track each stage.

6. Working as a Product Manager

6.1 The Agile Approach

Lesson: Understand common Agile practises - Scrum, Kanban, Daily Standups, Sprints, User Stories
Task: TBD

6.2 Design for PMs

Lesson: What is design. The iterative design process.
Task: Draw Lo-Fi Sketch Wireframes.

6.3 Tech for PMs - Trust + Terminology

Lesson: Understand the role of Tech as a PM, building trust within your Tech team. Tech Terminology.
Task: SWOT Analysis of understanding of Tech. Tech Terminology Quiz.

6.4 Tech for PMs - Tech Stacks, Front + Back End Technology, APIs

Lesson: Understanding Front + Back End Technology, tech stacks and APIs
Task: TBD