Product Management Experience

With David Wang, Ajay Prakash, Ivan Teong, Onur Ekinci, Jenny Chu

Learn to merge business acumen, technical skills and customer desires to lead products to success in our Product Management Accelerator. With a 29% year-over-year job growth rate, LinkedIn ranks Product Management one of the most promising jobs of 2020.

In this program, you will work with Product Managers from Atlassian and Safety Culture online over four, one week sprints. Your mentors will assign you projects, based on real work. All you need to sign up is an interest in Product Management and internet access!

Thanks for signing up. We'll get in touch when we launch our next session.
Oops! Something went wrong while submitting the form.

Experience Designed by

Ivan Teong

Product Manager at Atlassian

Onur Ekinci

Senior Product Manager

Jenny Chu

Head of Product at Eucalyptus

David Wang

Group Product Manager at Linktree

Ajay Prakash

Founder & CEO at EntryLevel

New program starting soon, join our waitlist.


1. Intro to Product Management

1.1 What is a Product Manager?

Lesson: What is a product, a product manager, and what does a day in the life of a PM look like?
Task: Reflection on current skills and skills to develop to be a PM.

1.2 The Product Lifecyle

Lesson: The three phases of a product lifecycle - Discovery, Delivery and Market Adoption
Task: Identify the role of PMs at each stage of the lifecycle, and what approaches they use at each of these stages.

1.3 The Agile Mindset and Product Management

Lesson: The Agile Approach, its origins, and how it is used in teams in Product Management.
Task: Reflection on Agile framework and the work they currently do.

2. Discovery + Research

2.1 Target Market

Lesson: Define your target market
Task: Case study given to students and target market determined

2.2 Product Validation - Customer Problems

Lesson: Breaking down an product into problem, solution and goals
Task: Case study given to students and broken down into problem, solution and goals

2.3 Gathering Data - Qualitative

Lesson: User journey mapping, understanding common user experiences and difficulties, conducting user interviews.
Task: Map the user journey (as per case study) and interview 5 users. Define common user experiences and difficulties.

2.4 Gathering Data - Quantitative

Lesson: Market size (TAM, SAM, SOM), and competitor analysisTask: Conduct a competitor analysis for case study. Calculate the TAM and SAM of your product.

3. Features

3.1 Minimum Viable Product

Lesson: What is an MVP?
Task: -

3.2 Features + User Stories

Lesson: What is a feature, turning customer problems into features, and using user stories.
Task: Turn your learnings from customer research to brainstorm features. Articulate these features using user stories.

3.3 Prioritization with MSCW Method

Lesson: Lesson the MSCW Method to prioritise features
Task: Use the MSCW Method to prioritise each feature. Explain rationale for each.

3.4 Estimating Effort with the T-shirt Method

Lesson: Intro to estimating effort. T-shirt framework
Task: Use the t-shirt framework to estimate the amount of effort for each feature.

3.5 Plotting Effort and Value

Lesson: How to map Effort and Value for your product
Task: Decide on which features will be in your product MVP, and which will come later.

4. Product Strategy, Vision and Roadmap

4.1 Product Vision, Strategy and Roadmap

Lesson: What is a product vision vs a product strategy. What is its purpose? How do you create one?
Task: Write a Product Vision Statement for your product.

5. Metrics

5.1 OKRs

Lesson: Intro to OKRs and how they are applied to products and features.
Task: Create OKRs for each MVP feature.

5.2 Success Metrics + Vanity Metrics

Lesson: Understanding success metrics and vanity metrics.
Task: Vanity Metrics Quiz

5.3 Primary, Secondary and Guardrail/Health Metrics

Lesson: Explaining Primary, Secondary and Guardrail/Health Metrics
Task: Create Metrics for each OKR Feature

5.4 Growth Metrics (AAARR)

Lesson: Understand the AAARR Framework, A/B Testing and the stages of the funnel.
Task: Create an AAARR Funnel for your product, choosing metrics for each stage of the funnel. Decide on an A/B Test for each stage of the funnel, and explain how you would track each stage.

6. Working as a Product Manager

6.1 Design for PMs

Lesson: What is design. The iterative design process.
Task: Draw Lo-Fi Sketch Wireframes.

6.2 Tech for PMs - Trust + Terminology

Lesson: Understand the role of Tech as a PM, building trust within your Tech team. Tech Terminology.
Task: SWOT Analysis of understanding of Tech.