UX Design

July 28, 2023

The Art and Science of UX Design

with Anthony Conta

Transcript

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About This Event

Join us for an exclusive and inspiring event with one of our most popular instructors, Anthony Conta. This is your unique opportunity to not only learn about his new book, "The Art and Science of UX Design", but also engage directly with the man behind the design mastery.

The book, a practical guide to creating outstanding user experiences, introduces a complete human-centered design framework, a product of Anthony's pioneering experiences in the field of UX Design. Learn first-hand how design thinking and empathy can be your most potent tools in crafting product experiences that delight and engage users.

In this interactive session, Anthony will share insights from the book and you'll also have a chance to ask questions, dive deep into the UX design process, and get valuable tips for your design career.

Don't miss this chance to learn from the best and gain insights that will elevate your design journey. Let's dive into the art and science of UX Design together!

Check out Anthony’s book here: https://www.amazon.com/Art-Science-Design-step-step/dp/0138060266

Use code Conta at https://www.peachpit.com/store/art-and-science-of-ux-design-a-step-by-step-guide-to-9780138060268

The Panelist:

Anthony Conta - Sr Product Designer at Amazon

LinkedIn: https://www.linkedin.com/in/anthonyconta/

Since 2012, Anthony has been designing user experiences across a variety of products. From educational games for teenagers, to interactive videos for children, to SaaS platforms for adults, Anthony has a wide range of multidisciplinary experience across various industries, mediums, and audiences.

Currently, he is a senior product designer at Amazon.

In his spare time, he trains aspiring design talent by creating educational programs, hosting mentoring sessions, and writing articles.

Resources shared

The video app Anthony talked about at the beginning (Blue's Clues) is Noggin, play along video: https://www.noggin.com/preschool-learning-interactive-videos/

EntryLevel resources

Our website: https://www.entrylevel.net/

Our UX program: https://www.entrylevel.net/experiences/ux

Our UX Level 2 program (more focused on Visual/UI design): https://entrylevel.net/experiences/ux2

Our no-code Webflow course: https://www.entrylevel.net/courses/nocodedev

Weekly career tips newsletter: https://levelup.beehiiv.com/

FAQs: https://intercom.help/entrylevel/en/

Contact: support@entrylevel.net, jennifer@entrylevel.net

Design resources

Getting a UX job: https://www.entrylevel.net/events/i-got-a-ux-job-after-entrylevel

Free UX resources list: https://www.exitlevel.net/upskill

Free mentorship: https://adplist.org?ref=ADP-EN-BYM20

Medium articles to check out:

Portfolio sites

Semplice

https://tilda.cc/

https://uxfol.io/

https://carrd.co/

https://webflow.com/

Dribbble, Behance

https://gamma.app/templates/personal-portfolio-1K3WWlNGS5W8tutyagR5FN

Slidesgo - beautiful slide deck templates: https://slidesgo.com/

Notes from event

How do you know if UX design is right for you?

Try it out to see first - courses, books

No learning is wasted

Common misconceptions about UX design?

That it’s purely visual - wireframes (sketches)

Don’t let graphic design scare you away

Advice for someone starting (step by step suggested guide…too many resources are overwhelming, not sure where to start)

His book: https://www.amazon.com/Art-Science-Design-step-step/dp/0138060266

Advice for career changers (marketing, data, PM)?

Can apply UX principles to current job

Got jobs based on what you've done in past

Can a beginner who has no idea of UX design use this book?

Yes!

Most important skill for a designer?

Underrated: communication

  • Talk to PMs, devs, other stakeholders

Building products is a team sport

Storytelling

Do you need to code?

It’s helpful - like speaking different language when traveling, it’s helpful to have the ability to communicate (with developers)

Portfolio tips? Which projects will stand out, how to storytell to impress recruiters, etc.

Metrics, end-to-end

Want to reduce risk

Simulate work environment - work with friend, volunteer, small business

  • Projects related to industry you like

How long will it take?

Depends - everyone is different!

Some people took 1 month, or before bootcamp

Some took a year - focused on family

Depends on what you put in

People who invest in future, time - have more agency in moving forward

  • Learning and growth mindset

Structured learning is so helpful - peers

Like going to the gym - believe

Which platform to create a portfolio?

In Anthony’s book! https://www.amazon.com/Art-Science-Design-step-step/dp/0138060266

Semplice, Webflow, UXFolio, Tilda.cc, Squarespace, Wix

PDF, PowerPoint

How to land jobs at companies like Amazon (or internships)?

Communicating to employers you’re a good fit

Developing relationships - not just transactional with recruiter

Post online everywhere

UX design communities?

ADPList: https://adplist.org?ref=ADP-EN-BYM20

Any interview tips?

Research the company

Some interviews might ask you to showcase your work/portfolio (be mindful of time)

Tell your unique story

Next steps for beginners after this workshop?

If you haven’t made things from the course - work on projects

A lot of jobs require you to demonstrate your work, portfolio

Have something you can share and show

Practice, reading, doing a bit of everything

  • Network
  • Learn new things
  • Practice on Figma

It’s a marathon, not a sprint

Project manage your career

The future of UX - trends, skills to learn to stand out (AI, VR, AR, animation, 3D?).

Fundamentals are better than trends

Stay on top of the tools, announcements

Reading on Medium to check trends

Will AI take over our jobs?

No one knows the answer, but guess it’s like a calculator (didn’t destroy accounting) - can replace some functions but not all

Can have tools to accelerate jobs

Part of UX designer is more than a picture (photographer, camera)

  • Research
  • Write prompts

And also how many case studies is enough in a portfolio to land an entry role?

1 really good case study

  • Person you work for
  • Dev communication and handoff
  • End-to-end
  • Metrics

More is better, variety

Usually 2-3 projects

Any insights from your book you wanna share?

Favourite chapter - learned a concept: cognitive overload

  • Fill glass of water, overload

Learning from examples, having a structure

Discount code

Last words

Take your time, be kind to yourself

It’s not gonna happen in a day

  • Otherwise you won’t absorb learnings properly

About us

EntryLevel helps you learn and get experience so you can get hired. Our 6-week programs are taught by world-class mentors, so you can learn and build a portfolio of work.

You'll learn with a cohort of driven peers, and each lesson is unlocked after a set time so you stay accountable and finish the program.

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Presenters

Anthony Conta

Senior Product Designer at Amazon

Since 2012, Anthony has been designing user experiences across a variety of products. From educational games for teenagers, to interactive videos for children, to SaaS platforms for adults, Anthony has a wide range of multidisciplinary experience across various industries, mediums, and audiences.

In his spare time, he trains aspiring design talent by creating educational programs, hosting mentoring sessions, and writing articles.

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EntryLevel helps you learn and get experience so you can get hired in tech. Beginner-friendly 6 week programs guide you to create a portfolio you can show off to employers.
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